New Trade – Technical $KO

by Dan February 10, 2015 10:48 am • Commentary

On Friday’s Options Action my co-panelists Mike Khouw and Carter Worth offered a bearish view on shares of Coca-Cola (KO) from both a technical and fundamental standpoint (read and watch below).  Here was the main issue I had with the trade idea (in bold), this coming a few days after I made a very bad trade in Disney (DIS) into their earnings report:

 It’s been hard to argue with Carter’s technical views of late, and as I made it clear in the clip, I am not a fan of the multiple being paid for low growth U.S. multi-nationals like KO that will likely face increased headwinds from the strong dollar as foreign centrals banks have a whole heck of lot more to gain by debasing their currencies vs the dollar than the reverse at the moment.  The one issue I have with the trade is how far out of the money the put spread is, especially after the stock is already down almost 10% from the recent highs. While April expiration gives plenty of time for the thesis to play out, if the stock were to bounce initially this put spread would have a fairly small probability of being in the money.  So in my mind it is a matter of conviction, If I felt strongly in their technical and fundamental view and thought the stock could re-test $40, and that next weeks earnings and guidance could be the catalyst I might consider buying short dated nearer to the money puts.  We will be sure to take a closer look prior to the print.

Well the company issued a beat, and the stock is up 3.5% as I write. Here are some of the headlines coming out of the call, from Bloomberg:

*COCA-COLA SEES 2015 AS TRANSITIONAL YEAR FOR COMPANY

*COCA-COLA SEES GLOBAL ENVIRONMENT REMAINING VOLATILE

*COCA-COLA SEES IMPROVING US ECONOMIC ENVIRONMENT

*COCA-COLA SEES RETURN TO HIGH-SINGLE DIGIT GROWTH IN 2016

*COCA-COLA SEES BENIGN COMMODITY ENVIRONMENT

*COCA-COLA SAYS WATCHING IMPACT OF QE IN EUROPE

*KO SAYS CONFIDENT IN RETURNING TO L-T SUSTAINABLE GROWTH

To me the commentary is weak at best and the rally appears to be a relief one as investors and traders appeared to be positioned for a downgrade to guidance.  I stand by my view (above) that paying 21x for NO earnings or sales growth and a goal of returning to sustainable high single digit growth in 2016, is “hopeful.”

I would like to be at my high-school playing weight of about 180 pounds at some point in 2016, but at this point I wouldn’t bet on it.  Yeah it’s a Buffett name and has a dividend yield of 2.86%, but that multiple is reaching 10 year highs at a time where currency headwinds could become more pronounced as the year progresses and their exposure to weak emerging markets could also start to hurt:

KO 10 year P/E from Bloomberg
KO 10 year P/E from Bloomberg

So  I did not have the conviction to press what was in hindsight poor sentiment, and a possible oversold condition, but I do now.  Here is the trade:

TRADE: KO ($42.55) Buy to open March 42/40 Put Spread for 50 cents

-Buy to open 1 March 42 put for .72

-Sell to open 1 March 40 at .22

Break-Even on March Expiration:

-Profits: between 41.50 and 40, make up to 1.50, max gain of 1.50 below 40

-Losses: up to .50 between 41.50 and 42 max loss of .50 above 42

Rationale:  The forward guidance appears to be murky at best, and the technical set up looks weak, but playing for a near term breakdown below $40 could be optimistic:

[caption id="attachment_50805" align="aligncenter" width="600"]KO 1yr chart from Bloomberg KO 1yr chart from Bloomberg[/caption]

Therefore the put spread with a possible 3 to 1 payout seems like the correct structure.

 

 

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Original Post Feb 8th, 2015: Options Action Recap – 2/6/15: $DIS, $F, $KO, $GMCR, $XLU

On Friday’s Options Action on CNBC I detailed a longer dated bullish trade idea in Ford (F) and gave a quick update the disastrous Disney (DIS) trade from the prior week, and a bearish trade idea in the Utilities etf (XLU) that started to be work all at once Friday afternoon.

Additionally, my friends Mike Khouw and Carter Worth shared a trade idea to express a near term bearish view on Coca-Cola (KO) that I included in this post, plus updates to their bearish calls in Keurig Green Mountain (GMCR) from the prior week.

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Name That Trade – $F: Ford Pick-up?

I would like the stock to re-trace a bit, possibly back to $15.50 before I pull the trigger, but here is the trade I would choose at the moment if I just couldn’t help myself:

Hypothetical Trade: F ($15.90) Buy to Open May 16 calls for .70

Break-Even on May Expiration:

Profits:  above 16.70, up 5%

Losses: up to .70 between 16 and 16.70 with max loss of .70 or 4.5% of the underlying stock price.

Snip20150208_2

Rationale:  Given the stock’s recent volatility, and the general cheapness of options, risking 4.5%for 3 months, with no shortage of stock specific data in between these calls seem dollar cheap. But I’d rather pay less for them on a slight pullback and catch the potential breakout above 16, offering the potential to spread by selling a higher strike call to reduce my break-even and premium at risk.

Watch here:

For more detail, read here

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Mike and Carter had the following to say about Coca-Cola (KO):

Carter’s technical view on KO is decidedly bearish, his work suggests that the failure at $45 twice in the last year (which was also the all time high from the 1990s), followed by gaps lower, “looks like a major topping-out formation, and breaks the uptrend”:

Snip20150208_3

While Mike sees valuation not particularly expensive to its historical multiple, but he is concerned with the lack of any sales growth and the secular headwinds that face a company who business it is to sell sugar water the stock could also be set to hit a rough patch.

Mike’s trade was to simply buy the April 40/38 Put Spread for 40 cents (stock ref ~$41.70), max risk of 40 cents, above $40, gains of up to $1.60 between $39.60 and $38, max gain of $1.60 below $38:

Snip20150208_4

MY VIEW ON THEIR TRADE IDEA:  It’s been hard to argue with Carter’s technical views of late, and as I made it clear in the clip, I am not a fan of the multiple being paid for low growth U.S. multi-nationals like KO that will likely face increased headwinds from the strong dollar as foreign centrals banks have a whole heck of lot more to gain by debasing their currencies vs the dollar than the reverse at the moment.  The one issue I have with the trade is how far out of the money the put spread is, especially after the stock is already down almost 10% from the recent highs. While April expiration gives plenty of time for the thesis to play out, if the stock were to bounce initially this put spread would have a fairly small probability of being in the money.  So in my mind it is a matter of conviction, If I felt strongly in their technical and fundamental view and thought the stock could re-test $40, and that next weeks earnings and guidance could be the catalyst I might consider buying short dated nearer to the money puts.  We will be sure to take a closer look prior to the print.

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And lastly we did a quick look back at my prior week’s disastrous bearish trade on Disney (DIS), and Mike and Carter’s bearish trades on GMCR that worked out well, and my bearish XLU trade from late December that started to out in a big way on Friday:

For more on my DIS trade, and why I was so disappointed with myself, read here.

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Lastly we had former J.P. Morgan strategist Tom Lee, founder of advisory firm FundStrat, on to discuss his street high bullish target for the S&P 500.  It was an interesting discussion but I am not sure I took away much other than the bull market should continue because most want it to end and that its been around for six years now, so why should it stop?

Watch here: